[Sharing Session ✕ Networking Reception] Carve Out Your Global Stage: Strategies for Expanding Illustration & IP Brands Internationally
[Sharing Session ✕ Networking Reception]
Carve Out Your Global Stage: Strategies for Expanding Illustration & IP Brands Internationally
Unlock international licensing collaborations and seize opportunities in Mainland China and overseas markets.
Organiser: Hong Kong Arts Centre (Comix Home Base)
Supporter: Intellectual Property Department
Collaborators: ARTOX GROUP, IPxGO, ELLALAN, TechApple, The Good Ship Illustration, FizzDragon
Official Beverage Partner: On The Wagon Kombucha
Date & Time: 15 August 2026 (Saturday), 2:00pm – 4:00pm
Venue: UB, Louis Koo Cinema, Hong Kong Arts Centre (2 Harbour Road, Wan Chai)
Conducted in Cantonese
Admission Fee: HK$60/person
Online registration required; first-come, first-served.
Register Now: https://reurl.cc/eQ33MR
(Fee includes admission to both the sharing session and the networking reception. Attendees who enrol in the ‘Business Essentials for Illustrators’ Online Course on the same day can enjoy an exclusive registration discount.)
STOP WAITING! Proactively create opportunities to get your work noticed worldwide!
- What types of brand clients will be interested in your work?
- How can you expand your pitching channels locally and overseas?
- How should licensing contracts, copyright issues, and pricing be handled?
- In the era of Artificial Intelligence (AI), how can you leverage new technologies to promote your creative brand?
This sharing session brings together heavyweight industry leaders on the front lines to share practical experience and forward-looking insights across multiple dimensions—commercial licensing, legal protection, and AI tech marketing. They will guide you in exercising both your ‘left and right brain’ simultaneously to build a systematic, proactive marketing mindset!
A networking reception will follow the session, offering a prime opportunity to connect directly with the guest speakers and gain exclusive insights into taking your brand global!
Guest Speakers:
- Keith WONG | Founder & Chairman, ARTOX GROUP
A key driving force behind cross-disciplinary art commercialisation. He collaborates with IPs and creators from around the world — including Rich Flower, Godgwawa, Takuma Fujisaki, Philip Colbert, etc.— and actively promotes the development of art marketing and licensing across Mainland China and the wider Asian market.
- Yoyo LEE | Creator of IP 'Rich Flower', Graffiti & Pop Artist
Passionate about street and pop art, his creation 'Rich Flower' has achieved massive acclaim online, accumulating over 500 million views, licensing for more than 1,000 SKUs, and total third-party sales exceeding 8 million units.
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Alan CHIU | Founder & Managing Partner, ELLALAN
A veteran legal expert in intellectual property (IP), technology, and entertainment law with over 20 years of practice. Recognised by Asian Legal Business (ALB) as one of ‘Asia's 40 Under 40’ top lawyers and named multiple times among the ‘Top 15 IP Lawyers in Asia’.
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Shadow CHIA | Co-founder & Editor-in-Chief, TechApple
A prominent practitioner in Hong Kong's innovation and entrepreneurship ecosystem. Focusing on tech trends, he uses AI-generated technologies to promote illustration and comic character IPs across versatile formats to a broader audience.
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Louie CHENG | Director of AI Education & OPC Incubation, FizzDragon
As well as the Founder of HK AIGC Creator Hub. With over 10 years of experience in digital media, e-learning, and higher education, she served as an Instructor at the University of Hong Kong & The Chinese University of Hong Kong, teaching multimedia and digital literacy.
Moderator:
Prudence MAK | Founder & Creator, Chocolate Rain
New Course Launch
Special Guests:
Tania WILLIS, Katie CHAPPELL, Helen STEPHENS — Co-founders, The Good Ship Illustration
We are proud to announce the launch of the online course ‘Business Essentials for Illustrators’, a collaboration between the Hong Kong Arts Centre (Comix Home Base) and the renowned UK online creative education platform The Good Ship Illustration.
The Good Ship Illustration has guided over 6,500 illustrators and picture book creators toward personal career breakthroughs. Its three founders have each cultivated their expertise in illustration, picture books, and design for many years. Multi-award-winning, they possess exceptional international practical experience.
An exclusive pre-recorded video will be screened on the day of the event, where the founders will personally break down this intensive course tailored specifically for Hong Kong creators—guiding everyone aboard The Good Ship to SET SAIL FOR GLOBAL SUCCESS!
About The Good Ship Illustration
Based in the UK, The Good Ship Illustration is a professional business education platform co-founded by three working illustrators — Helen Stephens, Katie Chappell, and Tania Willis — with over 60 years of combined experience across every major sector of the illustration industry, from editorial and picture books to live and emerging illustration.
Their teaching is expert-led, direct, and grounded in real professional practice. Through online courses, a podcast with nearly half a million downloads, and a global student cohort of over 6,500, The Good Ship Illustration equips creators with the business skills to build sustainable, commercially confident careers.
Business Essentials for Illustrators Online Course— now available in Hong Kong in collaboration with Hong Kong Arts Centre (Comix Home Base) — covers portfolio presentation, marketing and client acquisition, copyright, and the professional skills behind confident, informed pricing: understanding your value, pricing for international markets, and developing income strategies beyond individual commissions.
Official website: www.thegoodshipillustration.com | Podcast: www.thegoodshipillustration.com/Podcast | Facebook: The Good Ship Illustration | Instagram: @thegoodshipillustration
- Keith WONG
Founder and Chairman of the international cultural and creative group ARTOX GROUP and the Asian youth art platform APPortfolio. He also plays multifaceted roles as an artist, international curator, and columnist. As a key driving force behind introducing ‘urban/pop art’ to Asia and championing cross-industry art commercialisation, he has long been dedicated to bridging world-class artistic resources, renowned brands, and pop culture, fostering international exchange and commercial innovation in contemporary art. Boasting rich experience in art projects, he has collaborated with a vast array of top international brands and artists, including TOPSHOP, Lane Crawford, Barneys New York, as well as Daniel Arsham, Nobuyoshi Araki, Sorayama, Keiichi Tanaami, D*Face, Gary Baseman, and Ron English.
Honours & Titles:
Appointed as a Peace Ambassador by the UNESCO Association of Hong Kong Peace Centre in recognition of his contributions to international art exchanges and social welfare. He also serves as the Honorary President of the University of the Arts London (UAL) Hong Kong Alumni Association and as an art advisor to various institutions.
Collaborative Partners:
International Artists & Galleries: Deep collaborations with world-renowned contemporary and urban artists such as Mr Doodle, Ron English, Takuma Fujisaki, as well as Pearl Lam Galleries.
Global Brands & Institutions: Partnered with brands and institutions including adidas, Barneys New York, M+ Museum, and UCCA Center for Contemporary Art, and assisted the Macao SAR Government in organising large-scale projects like the Art Macao biennale.
Social Responsibility & Cross-industry Impact:
Advocating the philosophy of Art for Good, he led ARTOX GROUP to launch multiple charity fundraisers and contemporary art exhibitions in collaboration with UNICEF HK, prominent celebrities, and top brands, successfully integrating the cultural and creative industries with social causes.
Official website: https://artox.odoo.com/ | Instagram: @artoxgroup @ipxgo
- Yoyo LEE
One of China’s most influential graffiti and pop artists, as well as the creator of the viral IP ‘Rich Flower’. Known for his playful, vibrant, and nostalgic style, Yoyo’s multidisciplinary practice spans graffiti, painting, installation, and new media art. Inspired by memories of growing up in Guangdong, his work blends retro romance with contemporary trends, attracting immense popularity with over 500 million views, 26 million discussions, and 6 million interactions online. His works have been exhibited internationally in Osaka, Venice, Hong Kong, Beijing, and Shanghai. Collaborating brands and art institutions include: Hong Kong MX, K11, CASETiFY, Venice Arsenale, and 798 Art Bridge Gallery, etc.
Instagram: yoyolee1984
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Alan CHIU
Founder and Managing Partner of ELLALAN, and a qualified lawyer in both Hong Kong and the Guangdong-Hong Kong-Macao Greater Bay Area (GBA). As a highly influential legal expert in Intellectual Property, Technology, and Entertainment Law across Hong Kong and Mainland China, Alan brings over 20 years of practice experience. Prior to founding ELLALAN, he was a partner at renowned international law firms Mayer Brown JSM and Hogan Lovells, heading their IP, Media, and Technology practices in Hong Kong and China, while also serving as General Manager of Mayer Brown JSM’s Beijing IP Agency, accumulating extensive expertise in complex cross-border IP disputes and transactions.
Alan has received numerous accolades, including being named one of the ‘40 Under 40’ top lawyers in Asia and ‘Top 15 IP Lawyers in Asia’ multiple times by Asian Legal Business (ALB). He was awarded 'Practitioner of the Year' by Managing IP, received the Lexology Client Choice Award (IP/Copyright category), and has been recognised by leading global legal directories such as WTR 1000 (Gold Band), IAM Patent 1000, Chambers, and Who’s Who Legal. Under his leadership, ELLALAN has been recognised as a Tier 1 Copyright and Trademark law firm in Hong Kong since its inception. He routinely represents major international client profiles ranging from global tech giants and luxury fashion brands to A-list artists, film directors, and leading production companies.
Beyond practice, Alan actively contributes to academia and public service as an Adjunct Law Professor at Hong Kong Shue Yan University, Executive Member of the Beijing Cultural and Entertainment Law Society, Course Advisory Consultant for 'Hong Kong Entertainment Law' at Beijing Normal University Law School, Member of the Law & Tech Committee at University of Bristol Law School, an accredited mediator in Hong Kong, and a China-Appointed Attesting Officer. He currently holds key positions at The Law Society of Hong Kong—including Vice Chairman of the Practice Management Committee, Member of the Innovation and Technology Committee, Family Office Committee, and GBA Lawyers Committee—and serves on the Consultative Committee of the Hong Kong Internet Registration Corporation Limited (HKIRC).
Official website: https://www.ellalan.com/
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Shadow CHIA
Co-Founder and Editor-in-Chief of the Hong Kong tech media platform TechApple, focusing on tech trends, STEM education, entrepreneurship, and crowdfunding. Under his leadership, TechApple expanded from a traditional tech media outlet into a venture capital and content e-commerce model supported by T12M Venture Capital. As a Hong Kong tech professional, Shadow is regularly invited to serve as a judge for major industry awards, including the Best Start-up Award at the Hong Kong ICT Awards.
Official website: https://shadowzo.com/ | Facebook: 凌影 | Instagram: @shadowzo
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Louie CHENG
Director of AI Education & OPC Incubation at FizzDragon, as well as the Founder of HK AIGC Creator Hub, a growing community of over 170 members. She holds a Master’s degree in Translation & Interpreting from The Hong Kong Polytechnic University. With over 10 years of experience in digital media, e-learning, and higher education, she served as an Instructor at the University of Hong Kong & The Chinese University of Hong Kong, teaching multimedia and digital literacy. In addition, she brings over 8 years of hands-on audiovisual production experience spanning the entire pipeline—from pre-production planning, directing, and shooting to post-production editing and colour grading.
In 2026, she was invited as a panel speaker for prominent organisations including Cyberport and Ming Pao, and trained more than 100 students across various age groups. She is dedicated to injecting fresh momentum into the film industry, mass communication, EdTech, and digital innovation.
Official website: https://www.fizzdragon.com/en-US | Instagram: @fizzdragon_official
The organiser reserves the right to amend, suspend, or cancel the event at any time.
Contact us
Facebook: hkacchb | HongKongArtsCentre
Instagram: @comixhomebase | @hongkongartscentre
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About Hong Kong Arts Centre
Hong Kong Arts Centre - Art for Passion, Art for Life, Art for All
Since 1977, the Hong Kong Arts Centre (HKAC) has been a platform for nurturing and supporting artists, and infusing art into everyday life. Its unique arts and educational programmes aim to make the arts accessible for all. The HKAC believes in the transformational power of art for people from all walks of life. Established for more than four decades, the HKAC endeavours to bring arts to the people of Hong Kong by presenting programmes in diverse art disciplines, such as visual arts, performing arts, moving images, media arts, comics, animation, arts education, lecture forum, public art, art festival and community art. With the vision of inspiring creativity in the local and international art community. With a vision of inspiring creativity in the local and international art community, HKAC focuses on four strategic areas: Leading Art Programmes, Nurturing Future Generations, Fostering Exceptional Art Education and Developing a Multi-Functional Building for Art in Wan Chai to create versatile exhibition spaces that accommodate a diversity of art forms and styles.
The HKAC aspires to engage everyone in the community to become an active participant in the arts - as an enthusiast, an artist or a patron. Let’s continue to embrace ‘Art for Passion, Art for Life, Art for All’, and share the inspiration.
Official website: hkac.org.hk | Facebook: Hong Kong Arts Centre | Instagram: @hongkongartscentre
About Comix Home Base
Comics and animation are important local pop culture and artistic creations. Hong Kong Arts Centre (HKAC) has been dedicated to planning and organising diverse and unique activities to promote the arts and culture of comics and animation to the local community and abroad.
Since 2006, HKAC curated Comix Home Base project (CHB), and has been working closely with comics artists, animators, industry practitioners and various government departments to promote local works. Over 1,000 ani-com-related events are hosted, such as exhibitions, talks, workshops, performances, publications, screenings, public arts, etc.
In recent years, Comix Home Base has continued to proactively orchestrate cross-media collaborations and look for crossovers between comics and different media like public art, movie, dance, intangible cultural heritage, martial arts etc., expanding the creative space for comix. Outside Hong Kong, the footprints of Comix Home Base can be found overseas in France, Belgium, Britain, Germany, Finland, Sweden, Japan, Mainland China, Taiwan, Singapore, Korea, Russia, Indonesia, Portugal, Türkiye, Hungary, Poland, Czech Republic and Austria, etc. This has facilitated the involvement of numerous Hong Kong comics artists in international collaboration projects. Also, local comics have been successfully published in different foreign versions in European countries and the United States, increasing the international recognition of local comics and animation artists.
Comix Home Base is fully committed to creating a platform for the art of Hong Kong anime and comics to flourish and keep elevating comics that are 'made in Hong Kong' to the global stage with stakeholders.
Official website: www.comixhomebase.com.hk | Facebook: hkacchb | Instagram: @comixhomebase
